Seller material standards
Describe material and quality so buyers can make a real decision
This guide is for sellers who need a repeatable way to document products. It focuses on accurate listing evidence, not on declaring one fibre or brand universally superior. Use the garment label or reliable manufacturer information for fibre composition. Cotton, polyamide, polyester, elastane, viscose, and blends can each appear in very different fabrics. Do not convert a guess based on touch into a verified percentage or a universal quality statement.
- Separate fibre content, construction, current condition, and subjective feel.
- Use labels and accurate photographs as evidence, and identify uncertainty honestly.
- Apply the same inspection routine to every listing without copying generic product text.
Record fibre information accurately
If the label is missing, damaged, or unreadable, say so. You may describe observable features such as smooth, matte, ribbed, lightweight, or stretchy, provided they reflect the item. This gives buyers useful context without pretending to know the exact composition.
Separate construction from condition
Construction includes seams, waistband, closures, lining, lace panels, mesh, and elastic sections. Condition describes how this individual item currently looks. A well-designed garment can still show wear, while a simple design can remain accurately presented and suitable for a buyer's preference.
Inspect high-stress areas under neutral light. Note visible pulls, loose stitching, changed elasticity, marks, or damaged hardware where relevant. Avoid labels such as perfect or flawless unless they are genuinely supportable; specific observations are clearer and safer for both sides.
Create photographs that support the text
Show the complete item and the details that affect a purchase decision, including label, waistband, closures, or visible condition. Use consistent lighting and an uncluttered background. Check for documents, reflections, faces, location clues, and other private information before uploading.
Editing should improve crop or exposure without hiding defects or materially changing colour. Screens differ, so avoid exact colour guarantees when appearance may vary. A short, honest note about lighting is more credible than a heavily processed image that contradicts the delivered item.
Write product-specific quality information
A listing should state product type, material source, labelled size, cut, colour, condition, included quantity, options, preparation, and shipping. Write for this garment. Repeating the same broad material lecture across many listings adds length without helping a buyer distinguish one item from another.
If a buyer asks about feel or stretch, answer as a personal observation and keep the limitation clear. Do not promise a fit or sensory outcome. Product measurements can help when the method is explained, but they remain an orientation rather than a guarantee.
Use a consistent pre-publish check
Before publishing, compare title, description, photos, options, and price. Make sure the selected category and filter attributes match the written details. Remove inherited text from another product and confirm that any visible label belongs to the item being sold.
After a buyer question or completed order, improve only the information that proved unclear. Do not publish private conversation details. A repeatable inspection routine strengthens listing quality over time without manufacturing reviews, test results, or unsupported claims.
Before you continue
Use this material and quality check for every new listing:
- Fibre content comes from a label or is clearly marked as uncertain
- Construction and current condition are described separately
- Photos show the complete item and decision-relevant details
- No image exposes unnecessary personal information
- Subjective feel is not presented as a guaranteed outcome
- The text describes this product rather than repeating a generic template
Common questions
Can I identify fabric by touch alone?
You may describe your observation, but should not present a guessed fibre blend as verified. Use the label or manufacturer information where available.
What quality details should photos show?
Show the full item plus relevant labels, seams, waistband, closures, decorative panels, and any visible condition point that affects the description.
May I call an item premium?
Only when the term is grounded in specific, supportable product information. Concrete fibre, construction, brand, and condition details are more useful than a vague label.
What if a buyer asks for a fit guarantee?
Explain the labelled size, cut, material, and any clearly measured garment dimensions. Do not guarantee personal fit.
