Media Kit
Here you will find all media materials for your reporting: logos in different formats, press pictures, brand guidelines and other resources for download.
Logo downloads
The SecretUndies logo is available for download in various formats and sizes. Please follow our brand guidelines for correct use.
Logo variants
The logo files are provided in different sizes. For print media, please use the high-resolution versions, for web media the optimized versions.
Press releases
Here you will find press pictures and screenshots of the platform for your reporting. All images may be used for editorial purposes.
All press images may be used for editorial purposes. Please specify "SecretUndies" as the source when using.
Brand Guidelines
Our Brand Guidelines help you to use the SecretUndies branding correctly. Please follow these guidelines to ensure consistency.
Colour range
Branded pink
Hex: #F3567F
RGB: 243, 86, 127
Primary color for Hero areas, buttons, links and highlights
Pink bright
Hex: #ff8fab
RGB: 255, 143, 171
Secondary color for gradients and accents
Dark blue
Hex: #2c3e50
RGB: 44, 62, 80
Color for navigation and secondary backgrounds
Text darkness
Hex: #4a4a4a
RGB: 74, 74, 74
Standard text color for flow text
White
Hex: #ffffff
RGB: 255, 255, 255
Background color and text on dark backgrounds
Fonts
SecretUndies uses the Segoe UI font as its primary font. Alternatively, the following fonts may be used:
- Primary: Segoe UI, Tahoma, Geneva, Verdana, sans-serif
- Alternative: System UI fonts (system-ui, -apple-system, BlinkMacSystemFont)
Use of logo
- The logo should always be displayed in sufficient size (at least 50px height)
- Keep sufficient distance to other elements (at least 20% of the logo height)
- Do not distort the logo or represent it in inappropriate proportions
- Do not place logo on inappropriate backgrounds (e.g. very similar colors)
- When used on dark backgrounds, use the white version
- When used on bright backgrounds, use the black or standard version
Prohibited uses
- Distort logo or represent it in inappropriate proportions
- Change logo colors (except in the provided variants)
- Combine logo with other elements that water down the branding
- Use logo for commercial purposes without authorisation
- Use logo on offensive or inappropriate content
Fact sheet
SecretUndies
2025
Online platform for safe, discreet trade in worn textiles
170+
500+
Escrow system, anonymity, data protection, neutral shipping solutions, verification system
Questions about the media kit?
For questions about the media materials or specific inquiries, please contact us at:
E-mail: presse@secretundies.com