- Use only the approved logo, image and guidance supplied for the confirmed purpose.
- Never publish private member information or present a dated interface image as permanently current.
- Include outlet, format, resolution, publication date and use case when requesting an asset.
What the current kit brings together
The media kit is described as containing logo variants, brand guidance, a concise fact sheet and approved images for the stated editorial purpose. Availability and file formats should be confirmed when making a request rather than inferred from an older download or screenshot.
Product views can change as the marketplace develops. Date any interface image and explain whether it is illustrative or current at publication. A screenshot should not expose names, addresses, messages, order data or other private member information.
Keep the logo and wordmark intact
Use an approved variant that remains legible on the intended background. Do not recolour, stretch, crop or recombine the logo and wordmark. Allow clear space so nearby text or imagery does not imply a different name or relationship.
Receiving a file for one article does not establish a general licence or endorsement. Do not place the brand beside an unsupported claim in a way that suggests SecretUndies approved it. Commercial, repeated or substantially different use requires separate confirmation.
Choose imagery that respects the community
Safety, privacy and marketplace operations can be illustrated through neutral platform views, packaging context or approved brand assets. Private seller content should not be used as a generic visual shortcut, even when it appears elsewhere online.
Sensational or humiliating presentation misrepresents the service and can stigmatise members. An accurate image should support the actual story: listings, trust, payment, shipping, moderation or company context. Ask the press team when a sensitive topic requires a more specific asset.
- No visible private profiles or order information
- No alteration of approved logos
- Interface screenshots dated to their captured version
- Image choice connected to the reported topic
Send enough information with an asset request
State the publication or organisation, story subject, intended channel, planned publication date, required dimensions or resolution and whether the use is editorial or commercial. This allows the team to identify an appropriate file and any applicable conditions.
Explain unusual cropping, animation, broadcast or third-party distribution needs before use. A request that names the actual context is easier to review than a broad demand for every available file. Allow time for fact checking when the story also includes company or platform claims.
Separate approved assets from verified facts
A logo file confirms how the brand should appear; it does not verify every statement in an article. Company figures, feature descriptions and commercial terms should be checked separately and dated. Historical press releases remain context, not automatic evidence of the live service.
Maintain a record of the supplied asset and confirmed use. If the publication date or context changes materially, request an updated approval. This protects both accurate reporting and the integrity of the media kit.
Before you continue
Include these details when requesting or preparing a SecretUndies media asset.
- Outlet or organisation and named contact
- Story subject and intended publication date
- Editorial or commercial use identified
- Required format, dimensions and resolution
- No private member information in imagery
- Brand and factual claims checked separately
Common questions
Can I change the SecretUndies logo colours?
No. Use an approved variant suited to the background rather than recolouring or rebuilding the logo.
May I publish a platform screenshot?
Only when the intended use is approved, the image contains no private data and its date or interface version is represented accurately.
Can I share supplied files with another outlet?
Approval applies to the confirmed use and is not a general licence. The other outlet should request the appropriate asset directly.
Does the media kit verify company statistics?
No. Assets and factual confirmation are separate. Ask the press team to confirm dated figures, definitions or current feature statements.
